not sure why

but I found this ad for Media Group on the Forbes website depressing.  (Also “Media Group”?)

something about the affect of the girl in the shopping cart.

where are her friends?  for whom is she performing?  does she need help? I can see she’s pretending to be happy but also doesn’t truly seem to be having fun.

I guess it got my attention.

I’d love to discuss it with Ogilvy.