50 Cent on water

Just looking at things and not understanding why they’re the way they are sparked interest and ideas. I may walk down the grocery aisle, see a gallon of spring water for $2.69, and then I walk farther down, and there’s a gallon of spring water for 59 cents. And I’m like, So I wouldn’t know whether that was Poland Spring if it was in two different glasses. Yo. I want to sell water. This was before I knew Vitamin Water existed. But I knew I could charge $1.50 extra per piece and it wouldn’t even matter. I could get in the middle of that, come in at a dollar and change, and see what happens.

from this Vulture interview.