How to pronounce Broad

If you are on Instagram in LA you have seen probably six hundred pictures of The Broad art museum downtown.

How did Broad get so rich?  “Moving money around,” was my guess. Part right: he started a homebuilding company, KB Home, and then when that was up and going he started another company, SunAmerica, for retirement savings / mutual funds.  Learning this from the man’s book:

which also gives a final answer on how to pronounce the name:

To summarize: everybody has to say it weird because he didn’t like getting teased as a boy.

(photos of the Broad yanked right off LA Curbed)