Stuart Spencer (1927-2025)

I read in The LA Times that Stuart Spencer died. His Miller Center Oral History interview is one of the most vivid on the rise of Ronald Reagan, California, politics in general:

After many discussions with [Reagan], we realized this guy was a basic conservative. He was obsessed with one thing, the communist threat. He has conservative tendencies on other issues, but he can be practical.

When you look at the 1960s, that’s a pretty good position to be in, philosophically and ideologically. Plus, we realized pretty early on that the guy had a real core value system. Most people in my business don’t like to talk about that, but you know something? The best candidates have a core value system. Either party, win or lose, those are still the best candidates. They don’t lose because of their core value system. They lose because of some other activity that happens out there. But the best candidates to deal with, and to work with, are those who have that. A lot of them have it and a lot of them don’t, but Reagan had it.

The power players of Southern California:

Holmes Tuttle was a man of great . . . He was a car dealer, a Ford dealer in southern California and he also had some agencies in Tucson, I think. Holmes was a guy that came from Oklahoma on a freight car. He had no money and he started working—I don’t think he finished high school—for a car dealership, washing cars, cleaning cars. He’s a man of tremendous energy, tremendous drive and strong feelings—which most successful businessmen have—about how the world should be run, how the country should be run as well as how their business should be run and how your business should be run. They’re always tough and strong that way. That was Holmes’ background.

In the southern California—I won’t say California because we have two segments, north and south—framework of the late ’30s and the ’40s, there were movies made about a group. I can’t remember what they were called, but there were 30 of them. In this group were the owner and publisher of the L.A. Times, the [Harry] Chandler family top business guys, Asa Call of what is now known as Pacific Insurance. It was Pacific Mutual Insurance then, a local company. Now it’s a national company. Henry Salvatori, the big oil guy; Holmes; Herbert Hoover, Jr.; the Automotive Club of Southern California; that type of people, they ran southern California. They had the money. They had the mouth, the paper. They ran it. [William Randolph] Hearst was a secondary player. He had a paper, but he was secondary player. He wasn’t in the group. Hearst was more global.

These guys worried about everything south of the Tehachapi Mountains. That’s all they worried about. They worried about water. They worried about developments. They’ve made movies about that. Most of it’s true. The Southern Pacific was the big power player, but these guys were trying to upset the powers of the Southern Pacific to a degree. Holmes Tuttle came out of that power struggle, that power group.

He was a guy who would work hard. Asa Call was the brains. Holmes was the Stu Spencer, the guy that went out and made it happen. He was aggressive and he played a role. He started playing a role in the political process in the ’50s, post Earl Warren. None of these guys were involved with Earl Warren to any degree. But after Earl Warren and Nixon, they were players there. They never were in love with Nixon, but they were pragmatic. The Chandlers were in love with Nixon, and a few others, but with these bunch of guys, Ace would like Nixon. Holmes was the new conservative and Nixon was a different old conservative.

There were little differences there. Holmes emerged in the new conservative element and was heavily involved in the Goldwater campaign of ’64. Of course that’s a whole ’nother story. When Nixon went down the tube all of a sudden—it was lying there latent in the Goldwater movement and they were waiting for Nixon to get beat and when he did [sound effect]—here they were up in your face.

Reagan was the first legitimate person that Holmes was absolutely, totally, in synch with, and who he totally loved.

On Ron and Nancy:

Here’s an important point in my story. We met with the Reagans. The Reagans are a team politically. He would have never made the governorship without her. He would have never been victorious in the presidential race without her. They went into everything as a team.

It was a great love affair, is a great love affair. Early on I thought it was a lot of Hollywood stuff. I really did. I could give you anecdotes of her taking him to the train when he had to go to Phoenix because they didn’t fly in those days, or to Flagstaff to do the filming of the last segments of that western he was doing. We’d be in Union Station in L.A. at nine o’clock at night. They’re standing there kissing good-bye and it goes on and it goes on and it goes on. I’m embarrassed and I’m saying, Wow. It was just like a scene out of Hollywood in the 1930s, late ’30s, ’40s. I tell you that, but then I tell you now twenty-five, thirty, forty years later, whatever it is, it was a love affair. It was not Hollywood.

At that time I thought, oh, boy. It’s not only a partnership, it’s a great love affair. She was in every meeting that Bill and I were at with Reagan, discussing things, us asking questions, with him asking us questions. The curve of her involvement over the years was interesting because she was in her 40s then probably. She always lied about her age so I can’t tell you exactly, but she was somewhere around 45, I’d guess. She was quiet. With those big eyes of hers, she’d be watching you. Every now and then she’d ask a question, but not too often.

As time went on—I’m talking about years—she grew more and more vocal. But she was on a learning curve politically. She learned. She’s a very smart politician. She thinks very well politically. She thinks much more politically than he thinks. I think it’s important that Ronald Reagan and Nancy Reagan were the team that went to the Governor’s office and that went to the White House. They did it together. They always turned inward toward each other in times of crisis. She evolved a role out of it, her role. No one else will say this, but I say this: she was the personnel director.

She didn’t have anything to do with policy. She’d say something every now and then and he’d look at her and say, Hey, Mommy, that’s my role. She’d shut up. But when it came to who is the Chief of Staff, who is the political director, who is the press secretary, she had input because he didn’t like personnel decisions. Take the best example, Taft Schreiber, who was his agent out at Universal for years, and Lew Wasserman. After we signed on, Taft was in this group of finance guys and he said to me, Kid, we’ve got to have lunch.

I had lunch with Taft and he proceeded to tell me, You’re going to have to fire a lot of people. I said, What do you mean? He said, Ron— meaning Reagan—has never fired anybody in his life. He said, I’ve fired hundreds of people. He’s never fired anybody. I laughed. I said to myself, Taft’s overstating the case. Taft was right. I fired a lot of people after that.

Reagan hated personnel problems. He hated to see differences of opinion among his staff. His line was, Come on, boys. Go out and settle this and then come back. You’re going to have a lot of that in politics. You’re going to have a lot of that in government. That’s what makes the wheels go round. It doesn’t mean that they’re not friends or anything. They have differences of opinion, but Reagan didn’t like that too much, especially over the minutia, and it usually happens over the minutia.

The sum total of Reagan:

The sum total of him is simply this: here’s a man who had a basic belief, who thought America was a wonderful, great country. I don’t think you can go back through 43 Presidents and find a President of the United States who came from as much poverty as Reagan came from; income-wise, dysfunctional families. I can’t quite remember where [Harry] Truman came from, but you’re not going to find one.

This guy came from an alcoholic family, no money, no nothing. He was a kid who was a dreamer. He dreamed dreams and dreamed big dreams and went out to fulfill those dreams with his life and he did it. As he moved down his career and got really involved in the ideological side of the political spectrum, which is where he started, he had real concerns about all this leaving us because of communism.

You look back—some of it sounds a little silly—but at the time there was perceived all kinds of threats, all over the world about communism moving into Asia, moving into Africa. That was the driving force behind his political participations. It was the only thing that he really thought about in depth, intellectualized, thought about what you can do, what you can’t do, how you can do it.

With everything else, from welfare to taxation, he went through the motions. Now, this is me talking, but every night when he went to bed, he was thinking of some way of getting [Leonid Ilyich] Brezhnev or somebody in the corner. He told me this prior to the beginning of the presidency. Because I asked questions like, What the hell do you want this job for?

I’d get the speech and the program on communism. He could quote me numbers, figures. He’d say, We’ve got to build our defenses until they’re scary. Their economy is going down and it’s going to get worse. I’m simplifying our discussion. He watched and he fought for defense. God, he fought for defense. He cut here, he cut there for more defense. He took a lot of heat for it. All the time he delivered, in his mind, the message to Russia, we’re not going to back off. We’ll out-bomb you. We’ll out-do everything to you.

His backside knew that we have the resources, this country has the resources and the Russians don’t. If they try to keep up with us defensively, they’re going to be in poverty. They’re going to be economically dead and an economically dead country can only do one of two things, either spring the bomb or come to the table. He was willing to roll those dice because he absolutely had an utter fear of the consequences of nuclear warfare.

Again he was lucky. He couldn’t deal with Brezhnev. He was over the hill and out of it. [Yuri Vladimirovich] Andropov was gone, dead. Reagan lucked out. In comes this guy [Mikhail] Gorbachev who was smart enough to see the trend in his own country. He started talking with Reagan about cutting a deal. That’s what it got down to. In that context Reagan was very benevolent. He was willing to give up a lot. If this guy was serious and willing to go down this road, he was willing to give up things to get the job done, which was to get rid of the cold war. To him the cold war was the threat of nuclear holocaust in this country and other countries.

That was a dream that he had before he was in the presidency. These words I’m giving you and interpreting for you were given to me prior to his election to the presidency. If you do a lot of research, you’ll see that he was always asking questions of the intelligence people, What’s the state of the economy in Russia? He must’ve had a Dow Jones bottom line in his mind—what he thought it was going to take to do it—because he always knew how many nukes we had and where they were. He was really into this.

Young

Does that mean that Reagan was a visionary?

Spencer

I don’t know. He was a dreamer. He was a dreamer. He dreamed that he was going to be the best sportscaster in America, that he was going to be one of the better actors in Hollywood. You know he got tired of playing the bad guy alongside Errol Flynn, who got the women all the time. But he still dreamed big dreams. That’s the way he was.

On Reagan’s interpersonal style:

Young

He was good at communications obviously. How was he at working the room with politicians?

Spencer

Terrible. Ronald Reagan is a shy person. People don’t understand this. He was not an introvert. Nixon was almost an introvert and paranoid. That’s a bad combination. Reagan was shy. People who I met through the years said to me, I saw President Reagan at this, or I saw President Reagan one-on-one, two or three people in the Oval Office, or something. He never talked about anything substantive. He just told jokes.

Ronald Reagan used his humor and his ability to break the ice. He wasn’t comfortable with you and you coming in the Oval Office with strangers and talking.

Number one, he’s not going to tell you about what he’s doing. He doesn’t think it’s any of your damn business. Secondly, he’s not comfortable and so he uses his humor. He can do dialects. I mean the Jewish dialect, a gay dialect. He can tell an Irish ethnic joke. The guy was just unbelievably good at it and he’d break the ice with it. You’d listen to him. But if you were that type of person, you’d walk out of there and you’d say, What the hell were we talking about? He didn’t tell me anything.

The Reagans had very few friends:

The Reagans never had a lot of friends. I cannot sit here today and tell you of a good, close, personal friend. They had each other and a lot of acquaintances. Maybe Robert Taylor was, maybe Jimmy Stewart was, some of those people. Maybe Charlie Wick and his wife, but other than that, I don’t know of any that they had. The Tuttles? They were not what you’d call close friends of theirs. They did things together but . . . it was he and Nancy.


An aside on Jimmy Carter:

The primary campaign for Jimmy Carter, 1976, was one of the best campaigns I’ve ever seen in my lifetime. They did an outstanding job. The guy in January was nine per cent in the polls in terms of his name ID. He ends up getting the nomination. Lots of things had to go right for them. Lots of breaks they had to get, breaks that they didn’t create, but they got them.

All that considered, the primary campaign was just an outstanding one. It was a lot of Jimmy Carter’s effort. He worked his tail off. Things kept setting up for him. The Kennedys kept vacillating and going this way and that. Everything kept setting up for him. They ran an outstanding campaign.

They had problems in ’80 because issues caught up with them. Their governance was not as good as their ability to run, which happens. I attribute most of it to his micromanagement. All of the Reagan people learned a lot from watching that because we had the opposite. [laughs]

The whole thing is great, on Bush, Dan Quayle, Clinton, Thatcher, it’s like 129 pages long.

Two items to note from the obituary, by Mark A. Barabak:

and:

Spencer voted third party in 2016, for Joe Biden in 2020 and for Kamala Harris in 2024.

Some final advice from Spencer:

Finally I gave some major paper interview. It was on the plane. Marilyn [Quayle] was there and Dan Quayle was there. I was here and the press guy was here. The press guy starts out kind of warm and fuzzy and he says, Who are your favorite authors? He looks at Marilyn, and he says, Who are my favorite authors? Oh, God.

The second question is something about music. My position is, if you really haven’t thought about it in your own life, about who your favorite authors are, you can always say [Ernest] Hemingway. There are some names out there that you can use. If it’s music, you can say the Grateful Dead. Say anything you want to and think about it afterwards. I was wrong, I like this guy better.


2 Comments on “Stuart Spencer (1927-2025)”

  1. Daniel Greaney's avatar Daniel Greaney says:

    Very interesting.

    I’m trudging though volume 3 of Robert Caro’s LBJ biography, which is, among other things a masterpiece, and was struck by how much of what he writes about no longer applies. Half the book is taken up with LBJ’s efforts to court journalists from major newspapers and nationally-syndicated political columnists in order to shape publ;c opinion. Papers barely matter anymore, and the only one that does —the NY Times — seems bent on being twee and irrelevant. Do columnists even exist? Seeing how much these mattered then made me realzie how much the new mechanisms of opinion formation must matter now—and how important it is to understand them. ( What are they besides “podcasts” and “social media”? How does opinion really get made now?) It also made me think Kamal was nuts not to go on Rogan.

    >

  2. helytimes's avatar helytimes says:

    Great points Dan! maybe Alsop and Evans & Novak have just been replaced by Morning Joe and Joe Rogan. Is there a columnist who matters? I can’t imagine Trump is up late worried about Peggy Noonan.


Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.