They don’t know you’re lying.

They didn’t know what it took to sell tickets to young people, and I remember Francis Coppola saying to me, “Just go in there and tell them you know the answer. Just tell them. They don’t know. They don’t know you’re lying. You walk in there and you say, “This is your lucky day because you want to make money in movies, and I want to make money in movies, and I know how to get money.”

Paul Schrader talking about the studios in the early ’70s.

A whole dozen or fifteen filmmakers came in that gap with that sort of braggadocio, and they got empowered, and some of them actually did make money.

from Rock Me On The Water: 1974 The Year Los Angeles Transformed Movies, Music, Television and Politics by Ronald Brownstein, which we got at Chevalier Books on Larchmont.