Rules for Investment Success by Sir John Templeton

Quality is a company strongly entrenched as the sales leader in a growing market.  Quality is a company that’s the technological leader in a field that depends on technical innovation.  Quality is a strong management team with a proven track record.  Quality is a well-capitalized company that is among the first in a new market.  Quality is a well-known trusted brand for a high-profit-margin consumer product.

The hunt for quality.  That’s what’s cool about investing.  Hidden quality.

It can’t be all Warren Buffett all the time.  Sir John Templeton has been getting my attention.

The hunt for points of maximum pessimism.  Templeton worked above a grocery store in the Bahamas.  His grand-niece keeping the flame.  An interview from circa 1985.  Later in life he devoted himself to spiritual searching.

Remember, in most cases, you are buying either earnings or assets.

The only reason to sell stocks now is to buy others, more attractive stocks.  If you can’t find more attractive stocks, hold on to what you have.